Rowena is a psychologist turned documentary and commercial photographer, born with an unavoidable inclination to observe, an intense discomfort with perfection and a desire to understand and deconstruct human identities.
She sees her work with families as an opportunity to reflect, reframe and shift the way they see themselves, both as a system and as individuals. Applying the philosophies of narrative therapy to her work, Rowena seeks to understand and reflect both dominant and previously un-storied aspects of identity. This approach led her to place first in the documentary category of Australia’s Top Emerging Photographers in 2018. She has also had work selected for the Head On Portrait Prize, Australian Photography Awards (Stories, Portrait and Documentary categories), International Documentary Family Awards and This is Reportage Family (International Photographer of the Year, 2020).
Rowena also brings her storytelling skills to a commercial setting, creating relatable and compelling imagery for businesses. She has worked for brands including Medibank, Britax Australia, Jetstar, RACV, Carter Grange Homes and Canon. In 2019, Rowena co-founded Storytellers Photo Conference, an international gathering of the documentary family photography community, taking place in Miami, Florida annually.
Based in Melbourne, Australia.